I read Alan Uke’s book “Buying America Back” and I think it’s absolutely brilliant!   It’s well written and lays out what I believe to be the most logical way to provide consumers with the information we should have (and I know that I would use ) to guide us to buy American products and failing that, at least buy products from companies that trade more fairly with us.  I would pay a few percent more to make a difference and I think many other people would too.

The Cool label would give us the content percentage by country along with the trade ratio for that country.  A high percentage means that most of the money we send to that country comes back our way.    If we all changed how we spent $1/day, by his math, we’d create 1 million jobs in the US.    Even if I paid 10% more, even 20% more, I’d consider it money well spent and would be returned in kind by those eventually brought back into the workforce.

I don’t think this has been given enough press.  I personally sent an email to 60 minutes – no I haven’t heard back yet.

 

4 Responses to Buying America Back

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